Sunday, April 24, 2011

Who are you? Statistics about Stoffi's audience

We still haven't "officially" released Stoffi. We are still in beta but we are approaching our first stable release.

So I thought it might be a good idea to see who you early adopters actually are. Read on for some neat statistics on the people who use Stoffi (or at least browse our websites).

To start with I must say that even though I have mentioned my pet project on a few websites already, the response I have gotten is a lot better than I first anticipated. We already have more visitors and users than I thought we would have at this point. There seems to be a great interest in what we try to do and I think that people actually want the sort of music player that we are trying to create.

So, Stoffi actually has three websites. First is the main website, stoffiplayer.com. This is where you go to download Stoffi, and maybe look at the tour in order to learn more about it. Then we have the Stoffi Music Blog, which you should be familiar with since you are reading it right now. This is where we try to keep our users updated about what we do, what we plan and stuff like that. Lastly, for those of you who really like to get involved in Stoffi we have the project website of Stoffi. This is where you can file issue reports, read our wiki or - for the real hardcore fans - read our source code (which two guys from Google actually has!).


The Website
We start off with our main website. We actually had an old website at stoffi.jovia.net which we later abandoned when we launched our new website at the end of January. The website is thus the youngest of the three but it still has gotten 810 visits from 693 unique visitors. We have had 3,625 pageviews which calculates to about 4.48 pageviews per visit. On average each visit lasts for 2 minutes and 11 seconds.

So where did the visits come from? From 62 countries actually. The top five was:
  1. Sweden (169 visits)
  2. U.S. (124 visits)
  3. U.K. (43 visits)
  4. Australia (40 visits)
  5. Canada (34 visits)
When it comes to browser usage we can clearly see that Firefox and Chrome are dominating. This is most certainly a reflection of how our audience is more tech-savvy than the average Internet user. An interesting feat here is that Opera is actually more used than Safari. The "Other" section contains mobile users such as Android, iPhone and iPad.

On the Operating System side it is pretty clear that most of our visitors are using Windows. This comes as no surprise since Stoffi is currently only available for Windows 7 (which is about 75% of the Windows users). But Linux is still pretty strong as is Mac. Hopefully you guys will soon be able to enjoy Stoffi on your favorite OS as well.


The Blog
Over at the blog we have had slightly more visits than at the website, which comes as no surprise given that our blog has been live since mid-April last year. In total we've had 954 visits from 512 visitors. Each visit had about 2.08 pageviews which gives us a total of 1,985 pageviews on the blog. The time you spent on the blog is 2 minutes and 21 seconds, almost the same as on the main website. The visits has come from 49 countries which is not as diverse as the website. The top five countries are:
  1. Sweden (379 visits)
  2. U.S. (143 visits)
  3. South Africa (140 visits)
  4. Hungary (69 visits)
  5. U.K. (24 visits)
Looking at browser usage we can see that Firefox and Chrome are dominating the blog as well. However, we see a lot more IE usage on the blog than on the website while Opera is still way ahead of Safari.

Given that Internet Explorer was a lot more popular on the blog it should comes as no surprise that the Windows usage is a bit bigger on the blog, but both Linux and Mac is still going strong here as well.

The Project
The project website has some interesting tales to tell us. First of we have a total of 1,220 visits from 447 visitors. That's more visits than any of the other sites but less visitors which means that those of you who visit our project website tend to do so more often. This makes sense since the most visited page on the project website is the bugreports. We had a total of 6,300 pageviews which is a lot more than any of the other sites. This gives us as much as 5.16 pageviews per visit which shows us that those of you who browse our project website tend to click a lot more than our other visitors. The average time spent here is 6 minutes and 51 seconds which also is a lot more than the rest of the Stoffi sites.

The visits came from 67 countries and the top five are:
  1. Sweden (470 visits)
  2. South Africa (202 visits)
  3. U.S. (131 visits)
  4. U.K. (40 visits)
  5. Canada (29 visits)
The project website continues to surprise when it comes to browser usage. Chrome is a clear winner with about half of all visits while Firefox comes in as a strong second. IE is slightly ahead of Safari while Opera is last of the top five.

However, when it comes to operating systems, the project website seems to favor Windows just as much as the blog but the "Other" section is a lot bigger on the project website which can be contributed to Android usage (which stands for more than half of the "Other" section).

Summary
To summarize this we can clearly see that Sweden first of all is where most of the visits come from. This should come as absolutely no surprise since I am from Sweden and most of our early adopters are friends of mine. South Africa is also a strong contender and that's where we have our third team member.

The project website sees less visitors but a lot more usage from each visitor. While the website is pretty much where people go to download Stoffi and look at the tour. The blog has it's ups and downs and the usage is mostly reflected on how much we post here.

There's some nice feats in our statistics as well. For example the website has had a visit from BeOS and FreeBSD is visible on all our websites. We have also had visits from some more obscure browser such as Konqueror, Camino, Space Bison and even one visit from IE with Chrome Frame.

This is all very interesting statistics but hopefully we will get a lot more traffic once we have our first release and really start to push for Stoffi around the Internet. However, even though Stoffi isn't officially released yet we have actually had 50 downloads since March 12 (which is when I started to track downloads). Lastly I can mention that we have had over 226 issues reported of which 162 has been fixed already. Of course we want all to be fixed but you guys report faster than we work.

Hopefully this will give you a bit of a picture of who you guys actually are. But remember, no matter from which country you come, or which platform you use, or which browser you prefer, we love you and we want you to love our work. You guys are our main focus.

Thank you for visiting our websites.

Cheers!